๐ Complete Guide to Logo QR Codes
A logo QR code is a standard QR code with your brand's logo, icon, or image embedded in the centre. It encodes the same data as any QR code โ a URL, text, contact card, or payment link โ but with visual branding that makes it instantly recognisable and significantly more likely to be scanned by your target audience.
How Logo Overlay Works Without Breaking the QR Code
QR codes have built-in error correction โ the ability to recover data even when part of the code is obscured or damaged. Level H error correction (which this tool sets automatically when you upload a logo) can tolerate up to 30% of the QR code being obscured. As long as your logo covers less than 25% of the QR area, the code remains fully scannable. Our generator automatically sizes the logo to stay within this safe zone.
Choosing the Right Logo Format
For the cleanest result, use a PNG with a transparent background. This allows the white backing behind the logo to blend seamlessly with the QR code background. A JPG logo will work but will have a white square backing that may not match if you're using a non-white QR background. SVG logos at any resolution will always render crisp and clean.
Dot Styles & Eye Styles โ What They Do
Dot styles change the shape of the individual QR modules. Squares (default) are the most scan-reliable. Circles create a softer, modern look. Diamonds add a premium, geometric feel. Rounded dots combine the reliability of squares with a softer edge.
Eye styles change the three corner finder patterns โ the distinctive boxes that help scanners orient the code. Standard is the most reliable. Rounded creates a friendly, modern look. Circle eyes are clean and minimal. Diamond eyes are bold and distinctive.
Pro Tips for Logo QR Codes
- Square logos work best โ they fit neatly in the QR centre without distortion. If your logo is wide/landscape, the circle frame can help crop it attractively.
- Use the rounded frame for tech and app brands โ it looks modern and aligns with app icon aesthetics that audiences associate with digital brands.
- Gradient adds visual flair โ but keep both colours dark enough to maintain contrast against the background. Dark purple to dark blue works well.
- Increase QR size for complex logos โ at 300ร300px, very detailed logos may appear blurry. Use 400-600px for complex logos and download at that size for print.
- Test scan rate before bulk printing โ print a test at 50%, 75%, and 100% scale and scan each one. If any fail, reduce logo size or increase QR size.